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QFMA and Simplify renew their partnership

Aug. 18th, 2020

The AFMQ renews its relationship marketing mandate with Symplify

The Quebec Furniture Manufacturers Association has renewed its agreement with Symplify to operate its relationship marketing communications.

Symplify provides an online solution for marketing automation and is dedicated to making businesses shine. Thanks to this new agreement, the QFMA will be able to optimize its communications with its members and be more independent in doing so.

The Association will be able to manage its data directly on the platform and thus segment it so that the right message can be sent, to the right company, at the right time and via the right channel.

Julie Nadon, director of customer services at Symplify, clarifies ‘’Synchronization and data management in Symplify is an essential aspect of their relationship program. Our teams work together to build a data structure adapted to their business needs”.

“This partnership will allow us to deepen our relationship with our members. We will have the necessary data at hand to send them highly targeted communications, ” says Marie-Eve Boucher, Director of Communications and Events at the QFMA.