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The Meuble du Quebec campaign achieved its goals!

Nov. 13th, 2020

The Meuble du Québec buying-local campaign was held from August 24 to September 20, 2020 and the AFMQ team is thrilled with the visibility obtained! The habit of asking to see Quebec furniture first at retailers may not yet be at 100%, but this awareness campaign has certainly moved the cause in the right direction. Not to mention that many retailers have ordered Meuble du Québec display tools to identify local products in their stores. Here are some highlights:







he kickoff? A press release distributed to all major Quebec media. Read the press release




The public was able to see three different TV commercials of 10 seconds each, broadcast in the same commercial break, during the broadcast of highly watched shows.

  • 2.9 million people reached with the 3 TV spots broadcast on RC, ARTV and RDI
  • 8,650 unique visitors to the Partner Area dedicated to Meuble du Québec
  • Web banners on the Radio-Canada site had exceptional click-through rates
  • Three Facebook posts that reached 72,000 people                                 



Three pages on the Radio-Canada website were devoted to promoting Meuble du Québec.

See the three advertisements and the entire Partner Area

















During the campaign, furniture retailers were encouraged to promote local furniture. Nearly 40 retailers from across the province have ordered display tools to identify Quebec furniture in store.

Almost 2,000 tent cards and nearly 200 door electrostatic stickers were sent to retailers! We are happy and proud of this great collaboration!


For any questions regarding Meuble du Québec, please contact Marie-Eve Boucher at