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Promoting our Members

 

Promoting Québec Furniture

In 2018, the QFMA is gradually deploying an important strategy to promote Québec Furniture in collaboration with the Quebec furniture manufacturers. 

 

Key Facts

The will to buy local products continues to be on the rise amongst Quebecers: 

 

1. According to the latest responsible consumption barometer published by l’Observatoire de la consommation responsable (OCR) in November 2017, 83% of Québec consumers are influenced in their furniture buying by logos or branding displaying Québec-made origin, including the fleur de lys insignia.

 

2. According to another OCR study published in 2017: “The manufacturing sector is a key sector to explore under the local-buying theme.” The report adds that one of the three impediments to buying local is “being able to identify local products”, notably in the furniture industry.

 

3. A Léger survey on Québec furniture, commissioned by the QFMA and conducted among 1,000 consumers in 2016, delivered some remarkable findings:

 

98% of the survey respondents had a positive or very positive perception of Québec-made furniture,

but 86% have a hard time finding locally-made furniture.

 

 

Fall launch

The Québec Furniture Signature

In 2017, the QFMA proudly created a new signature: Québec Furniture!

Since then, it has been shared through various advertisement and promotional activities of the Association and is aiming at slowly making its way in the consumers’ heads. The signature wants to be a standard bearer of Quebec Furniture since its quality has nothing to envy to furniture made elsewhere.

 

Québec Furniture Website
In the fall of 2018, the QFMA will launch a new website to help the public discover Québec Furniture, to showcase its advantages and to promote it.

 

The launch will be supported by media PR campaign focused on the importance of buying local. 

Until then, follow us on Facebook!

 

Spring 2019
A promotional campaign will begin in the Spring of 2019 with the clear goal to reach consumers. During a favorable period for buying furniture, the QFMA will put the emphasis on mainstream media, print and digital to push forward the Québec Furniture signature and the manufacturers. Details to come!

 

If you have any questions about those initiatives, please contact Marie-Eve Boucher, QFMA’s Communications Director, at 514 866-3631 x209 or at meboucher@afmq.com.